Introduction to SEO

SEO is the process of tuning and optimizing your website to ‘rank’ higher in search engine results pages for your target keywords, therefore increasing the amount of organic traffic that your website receives.

SEARCH ENGINE OPTIMISATION (SEO)

SEO involves several activities that will result in a well optimised website that has higher chances of appearing on search engines when people search for the keywords. If the websites are not optimized for search engines, the search engines may not understand the website fully and may not appear in search results as you expect.

There is no guarantee that a website will appear in the top position of the search results just because you did a lot of SEO. By implementing the right SEO strategies, you can improve the chances of the website to appear in the higher positions of the search results for the target keyword search.