First of all why do you need a content calendar?
- To Organize ideas
- Plan the work
- Schedule posts
- Track progress
- Measure efficiency
Step 1- Define your goal :
- Build awareness
- Drive traffic
- Generate leads
- Get more followers
- Build authority
Step 2- Choose channels :
- Snapchat
Pro Tip It is not essential to have a presence on each and every network; rather, you should concentrate on the platforms on which your audience spends the majority of their time and provide content that is engaging and relevant to them.
Step 3- Define the Types of Content :
- Carousel
- Text
- Image with Text
- Audio
- Video Snippet
- Audio Snippet
- Threads
Determine the kind of content that would be appropriate for a channel. For example, carousels can be used on Instagram and Linkedin, and photos can be used quite effectively on Instagram.
Step 4- Content mix :
- Informative
- Promotional
- Trending
[80/20 rule] says that you can keep 80% of your content
informative and 20% promotional to directly talk about
your products/services
Step 5- Define Design Guidelines :
- Font Style
- Font Size
- Colour Specifications
- Background
- Pattern
Step 6- Publishing Schedule :
- Date
- Time
- Day
Step 7- Engagement Strategy :
- Hashtag strategy
- Collaboration with other creators
- Engagement tactics (Ouiz, Contest, etc)
Step 8- Define KPI :
- Impressions
- Likes, comments, shares
- Engagement rate
- Audience growth rate
Recommended Tools :
- Hootsuite – schedule posts
- Buffer -schedule posts
- Publer collaborate and schedule
- Inflact – Hashtag research
- CANVA- for designing
- Bitly URL shortening
- Notion Plan and track your work
- Google Sheet Track your work